法制与法治

地理标志是促进区域特色经济发展的有效载体，是推进乡村振兴的有力支撑，也是企业参与市场竞争的重要资源。此次活动，旨在扩大地理标志参展商的产品影响力和品牌知名度，推进地标产品从田间地头走向消费者的厨房餐桌，提升地标产业竞争力和整体收益。

Empowering GIs: GI Reception Displaying GI Products From China and Europe

On the evening of May 30, the organizing committee of the Global Geographical Indications Products Expo (GIPE) and the delegation of the European Union to China hosted a reception for EU-China Geographical indication products at the Kempinski Hotel, Beijing. Gannan Navel Orange, Zhouzhi kiwi fruit, Jinhua Ham, Jinhua Liangtouwu Pig, Yan 'an Apple, Yudu Selenium Rich Drink, Lanzhou Kushui rose, Taizhou organic rice wine, Jiangyan rice, Qingxi black turtle, Shanbei ancient wine, Noah Farm organic vegetables, Swedish vodka, Irish cream liqueur, Irish whiskey and other GI products of mutual recognition between China and Europe were displayed, each with its own characteristics and highlights, demonstrating the multicultural charm of GIs of China and Europe and were well received by the participants. Mr. Pan Feng, Vice Chairman of CEATEC, Mr. Wojciech PTAK, Agricultural Counselor of the EU Delegation to China, and Mr. Li Qiang, Chairman of CIAO Think Tank, attended and addressed the reception. Many enterprises such as Wangfujing Group, JD Group and COFCO Joy City gathered at the reception.

Geographical indication is an effective carrier to promote the development of regional characteristic economy, a strong support to promote rural revitalization, and an important resource for enterprises to participate in market competition. This event aims to expand the product influence and brand awareness of geographical indication exhibitors, promote GI products from farm to the dinning table of consumers, and improve the competitiveness of GI industry.